The trick, Foer says, is to adopt a process known as "elaborative encoding", which involves converting information, such as a shopping list, into a series of "engrossing visual images".

在弗尔看来，记忆的诀窍在于采用所谓的“详细编码”方式，即转化信息，例如一张购物清单可以被转化成一系列“有趣的视觉图像”。

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While there are lots of different tricks for remembering better, all of the techniques used in these memory contests ultimately come down to a concept that psychologists refer to as elaborative encoding.

CNN: How to train your mind to remember anything