Integrated Marketing Communications is the area of advanced management thinking it provided a new perspective that can help us to find a scientific and effective management practices.

整合营销传播是当今经营管理领域的先进思想，它提供了崭新视角，可以帮助我们找到科学有效的管理方法。

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The use of an effective business case process is one aspect of portfolio management practices.

有效的业务用例过程的使用是项目组合管理实践的一个方面。

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Development and delivery organizations also need better asset management to maintain effective governance practices for their service creation process.

开发和交付组织也需要更好的资产管理，以为他们服务创建的过程维持有效地管理实践。

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Only by having strong, effective management practices in place have they been able to replicate the same standards of performance across different regions, cultures and markets.

ECONOMIST: Maybe management theory is not hocus pocus after all