一、药品广告的含义 了解 药品广告（Drug advertisement）是以销售药品为目的的产品广告。它是通过多种媒体向社会宣传药品，以加强药品的生产者和经营者与用户之间的联系，从而达到销售药...
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OBJECTIVE: to discuss the reasons of false drug advertisement, and to suggest the countermeasures against it.
目的：探讨虚假医药广告的根源及根除对策。
Therefore, it is very important to discuss how to improve the benefit of drug advertisement in the aspect of theory combined with practice.
因此从理论联系实际的角度探讨提高药品广告的效益问题显得尤为重要。
MethodsBy analyzing the problems that appeared in approving advertisement of prescription drug, and put forward some suggestions on how to treat the problem correctly.
方法通过分析处方药广告审批中出现的一些问题，提出如何正确看待这些问题的建议。
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