The second-theme that pops up, the compulsion for wireless carriers find profits from smartphone usage, may change the nature of the wireless dance and draw in outside players like Apple.

FORBES: Verizon Wireless Dance May Draw In Apple, Google

Mr. Schwalbach said the outbursts in classrooms and libraries didn't indicate to school officials a mental health problem or other concerns that would draw in local authorities outside of the school.

WSJ: Loughner's Prior Behavior Pointed to Signs of Imbalance

So the school increased its marketing budget 15%, adding airport and radio advertisements in an effort to draw more applicants from outside the region.

WSJ: Executive M.B.A. Programs Respond to Downturn