For example, with this article I brainstormed a good headline, and I then wrote down the 10 different ways that you can double the speed of your writing.

例如，写这篇文章时候我灵光一闪想出一个好的标题，然后我列出能让你加倍写作速度翻倍的10个方法。

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Another headline announced a double murder.

FORBES: The Mexico Paradox

We had to do a double take when we read this headline from Reuters, but sure enough, it's not April1st yet and its writers don't seem to be joking: the location of the lost city of Atlantis has finally been discovered.

ENGADGET: Researchers claim discovery of lost city of Atlantis, conveniently located in southern Spain

Nevertheless, its record-breaking, headline grabbing sales of the late have been a double-edged sword for the auction house.

FORBES: Sotheby's Increases Buyer's Premium On Back Of Lackluster Results