So many people in the book were mocked by family and friends for what they were doing, yet they did it.

那本书里有那么多人曾因为自己所做的，一度受到家人和朋友的嘲弄，但他们仍坚持了下来。

youdao

It's said that the vast majority of people believe that it's by doing more that you gain more, well, this book goes against it all.

大部分人认为多劳就会多得，然而这本书全然反对这一观点。

youdao

So many people in the book were mocked by family and friends for what they were doing, yet they did it.

NPR: A Drive to Achieve the Extraordinary

In doing so, it adds or improves properties the enhance the value of the firm as described by Ms. Merchant in her book: innovation, experimentation, work ethic, customer satisfaction, etc.

FORBES: Do Flexible Social Businesses Still Need Employees?