一旦施为者感觉到这些特质，便在社会生活中产生了符号的功能：差异（difference）具有区别性符号（distinctive signs）的功能，同时也是区别的符号（signs of distinction..
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By its distinctive signs and language, it affects the consumer's ideology and behavior deeply.
它以其独特的广告符号和文化语境，深刻地影响着受众的消费观念和消费行为。
In these brand groups, an important feature is their distinctive signs, eye-catching, so that consumers can distinguish one.
在这些品牌群体中，有一个重要的特征就是他们的标志鲜明，醒目，让消费者一眼可以认出。
Trademark protection also hinders the efforts of unfair competitors, such as counterfeiters, to use similar distinctive signs to market inferior or different products or services.
商标保护还可以阻止造假者等不正当竞争者用近似的显著性标志销售劣质或不同产品或服务的行为。
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