This article discusses the service customization of the global service marketing strategy.

本文针对全球服务营销战略中的服务定制化问题展开研究。

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However, customization differentiated marketing is a customer-oriented marketing strategy.

定制差异化营销是一种消费者需求导向型营销战略。

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And the subject matter of this article is about the type of marketing organizational structure that should be established to support the strategy of mass customization.

因此建立什么样的营销组织结构，以支持大规模定制战略的实施，这是本文要探讨的主要问题。

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