Its unconventional business model is using the transformational power of the Cloud to provide a new level of service that allows companies to keep their legacy CRM and data management systems, while providing a higher level of customer insight and engagement.

FORBES: A Better Way to Manage the Customer Journey

Well, there you have it just another ho-hum year ahead for CIOs expected to imagine and deliver indispensable market intelligence and insight, optimized business processes, unmatched customer engagement and experience, bullet-proof global security across systems of record as well as tens of thousands of handheld devices, social opportunities, and the perfect blend of cloud and on-premise systems that will ensure their companies remain healthy, wealthy, and wise.

FORBES: The Strategic CIO Agenda 2013: Strategies, Priorities, and Career-Killers

Salesforce offers the CMO listening, customer insight, engagement, publishing, social advertising and measurement.

FORBES: An Open Letter to Marc Benioff: Change Salesforce.com's Name