Seven e-commerce companies are taken as research cases, and suggested the ways of customer identification, customer engagement, customer delivered value and e-commerce ecosystem improvement.

通过多案例研究得到提升顾客识别、顾客契合、让渡顾客价值、电商生态系统的方法。

youdao

Melissa is someone who truly understands customer engagement and the value it can drive to the organization.

FORBES: From Customer Management To Customer Engagement

In addition to being a poster child for successful, strategic customer engagement, Nike business leaders place a great deal of value on IT.

FORBES: Innovative Companies Embrace IT Geeks