消费者市场调查法(consumer market survey),这一方法调查消费者或潜在消费者的购买计划。这种调查不仅有助于形成预测,而且还有助于改进产品设计和策划新产品。
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Consumer market survey, in addition to direct knowledge of the number and structure of demand, but also the many factors must be investigated.
对消费者市场进行调查,除直接了解需求数量及其结构外,还必须对诸多的影响因素进行调查。
A survey published last week by the GfK market research institute showed consumer sentiment in Germany had fallen again after a slight rebound in the second half of last year.
捷孚凯(GfK)市场研究机构上周公布的调查结果显示,德国消费者信心指数在去年下半年轻微反弹后,又出现回落。
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