In the Consumer Direct business model, an enterprise sells goods or services to the general public.

在Consumer Direct业务模型中，企业向公众出售商品及服务。

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In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services.

在60年代早期，哈佛商学院的Neil Borden教授发现了几个能够影响消费者购买决定的公司行为。

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Piracy has made China one of the world's most frustrating markets for software companies, even as business has boomed for companies that sell other, more tangible consumer goods.

盗版已经使中国成为最令软件公司头疼的市场之一，尽管销售其他有形消费品的公司业务得到了蓬勃发展。

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The company will continue to try to wrench gains from a consumer goods business that includes K-cups, Via instant coffee packs and packaged coffee, which are infiltrating supermarkets across the U.S. and internationally.

FORBES: Starbucks' Growth Offers Better Brew Than Dividend

Drucker cited the example of a rapidly growing consumer goods business that announced a pending price increase and saw its sales spike by 50% and then abruptly dry up the following year, forcing the firm into bankruptcy.

FORBES: Groupon's Andrew Mason's Biggest Regrets

According to Greg Welch, who launched Spencer Stuart's marketing practice and now heads the firm's global consumer goods and services business, the average CMO tenure has grown to just over 28 months in 2008, up four months since Welch started measuring CMO tenure in 2004.

FORBES: CMO Calculus