律师这个职业则提供了进行竞争性说服(competitive persuasion)的机会。事实和证据是很有力量的，但如何去研究、理解、展现这些事实和证据，对事情结果关系重大。
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Persuasion research has uncovered fascinating effects: that men seem more responsive to email because it bypasses their competitive tendencies (Guadagno &Cialdini, 2002).
一项关于说服的研究揭开了一个神奇的现象：男人更容易通过email说服因为这避免了面对面引起的竞争倾向(Guadagno &Cialdini 2002)。
Similarly, as men are often viewed as more competitive, when they face each other they tend to be more competitive and so less open to persuasion.
相似地，男人通常被认为更有竞争性，当他们面对面时会互相竞争而不容易被说服。
Studies on consumer behavior show that customers with obvious brand loyalty will resist other competitive marketing persuasion information.
消费者行为研究证实有显著品牌忠诚的颐客会对外来的竞争性营销说服信息进行抵制。
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