GE, a sponsor of the 2008 Olympic Games in Beijing, has pinned much of its hopes for growth on Chinese markets.

通用电气曾是2008年北京奥运会赞助商。该公司将增长的希望主要寄托于中国市场上。

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But in recent years, Anta has become the main sponsor for activities such as the Chinese Basketball Association, the China Volleyball league and China's table-tennis league.

但最近几年安踏已成为中国篮球协会、中国排球协会和中国乒乓球协会等举办的体育赛事的主要赞助商。

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The new season of the Chinese Super League kicked off in uncertain fashion on Friday - without a major sponsor.

新赛季的中超联赛在周五以一种不给力的方式拉开帷幕——没有主赞助商。

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Employing first Chinese graduates of these colleges as liaison staff (and later Mandarin-speaking African college graduates), multinationals should sponsor Chinese faculty research in key areas like petroleum engineering, manufacturing operations and international commerce, and seek out talented students from Angola, Zambia, Congo and Sudan.

FORBES: China Turns Its Focus To Africa

However, Wade recently dropped Nike as a sponsor to sign with a Chinese athletic apparel company, Li Ning.

FORBES: Do U.S. Consumers Even Know What Is Made In China?

Chinese banks sometimes outbid Western banks because they often offer commission-based pay allowing a sponsor to double his base salary in a good year, the bankers said.

WSJ: China's Rarest Bankers: 'Sponsors'