Brand X started talking to cable companies about reselling their cable modem lines as well, but didn't get very far.

FORBES: The Cable Question

But it may also spark renewed price competition between broadband service providers, such as phone companies like Verizon Communications pushing digital subscriber line service, and cable companies like Comcast and Time Warner offering cable modem service.

FORBES: Wireless Standards On The Move

We can have dial up, or we can get DSL, or we can get cable modem, whatever.

NPR: Opinion Page: Network Neutrality on the Internet