Within a few years IT departments got the idea they could replace the big servers they'd bought from brand-name Silicon Valley firms with cheapies from Dell, HP and IBM.

FORBES: The Big Cheap Chance

He's limiting his risk by focusing on brand-name properties "I'd be somewhat reluctant to go out with an unknown play, " he said and brand-name performers.

WSJ: Stephen Byrd | Developing a Multiracial 'Desire' | Cultural Conversation by Joanne Kaufman

And for those relatively stable Part D premiums seniors get much greater access to newer, brand name drugs than Medicaid beneficiaries.

FORBES: Medicare Part D, Not Medicaid Rebates, Is the Model for Reform