对企业品牌联合战略的认识与思考_学位论文_毕业论文_中国在职研究生论文网 关键词:品牌联合;经营战略;竞争优势 [gap=369]Key words:brand ally; corporate strategy; competitive advantages
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The existing studies on ingredient brand ally focus on enterprises with little attention to consumers' attitudes, cognition and behavior problems.
成分品牌联盟的现有研究多专注于企业整体层面,很少关注消费者的态度、认知与行为问题。
As a newly developed brand strategy, brand ally proves effective in gaining more competitive advantages for enterprises by achieving win-win situation.
品牌联合是近年来逐步企业赢得更大的竞争优势提供了一个契机,并能够实现企业间的双赢。
My factory is also engaged in each big brand enterprise to paste the sign production, we were anticipating more enterprises ally the cooperation, develops the new economical market together.
我厂还从事各大品牌企业的贴牌生产,我们正期待着更多企业加盟合作,共同开拓新的经济市场。
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