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brand extension
[brænd ɪkˈstenʃn]

  • 品牌延伸:利用现有品牌名称推出新产品或服务的过程。

网络释义专业释义英英释义

  品牌延伸

品牌延伸

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短语

brand extension 品牌延伸 ; 品牌拓展 ; 品牌延长 ; 品牌扩展

Brand extension strategy 品牌扩展策略 ; 产品线扩展策略 ; 品牌延伸策略

Brand extension brandstretching 品牌延伸

Composite Brand Extension 合品牌延伸 ; 混合品牌延伸

Evaluation of Brand Extension 品牌延伸评价

the pointed brand extension 有针对性的品牌延伸

Brand-extension decision 品牌扩展决策

Vertical Brand Extension 延伸

 更多收起网络短语
  • 品牌延伸 - 引用次数:9

    However, the brand-extension is a high-technology work which is hard to do.

    品牌延伸又是品牌管理中操作难度较大,技术含量高的一项工作。

    参考来源 - OTC品牌延伸研究

·2,447,543篇论文数据,部分数据来源于NoteExpress

Brand extension

  • abstract: Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

以上来源于: WordNet

 柯林斯英汉双解大词典 

brand extension

  • 1. 

    N the practice of using a well-known brand name to promote new products or services in unrelated fields 品牌延伸; 将知名品牌运用到与其无关的新产品和服务上 (Also called brand stretching) [marketing]

双语例句权威例句

  • Virgin America sees online communities as a "natural extension of our brand".

    美国维珍航空公司在线社区我们品牌自然扩张”。

    youdao

  • Virgin America sees online communities as a "natural extension of our brand".

    美国维珍航空公司在线社区我们品牌自然扩张”。

    youdao

  • Brand extension is an important strategy for enterprises to develop market.

    品牌延伸企业开拓市场重要营销策略

    youdao

更多双语例句
  • Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.

    WSJ: SpaceX's Pioneering Flight Plans

  • While most of the ladies on the list owe their fame to on-screen or on-stage personas, many have built their fortunes through smart brand extension.

    FORBES: Women Top The Forbes Celebrity 100

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