The author tries to introduce the bounded rationality theory of behavioral economics to the field of competitive intelligence.
本文尝试将西方行为经济学的“有限理性”的理论引入竞争情报领域。
Simon thought this disobeyed the decision-making in real environments, and he proposed the bounded rationality theory in the way that individuals have the bounded ability to deal with the information.
西蒙认为这与真实人的决策不相符合，他从人们处理信息的能力有限这个角度定义了决策的有限理性。
With the emergence of "bounded rationality" and the rise of "game theory", the decision making behavior on the situation of interpersonal communication gets more and more concerns.
随着“有限理性”的提出和“博弈论”的兴起，处于人际互动情境中的决策行为得到了越来越多的关注。
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