The "Yao factor" is already driving up prices for sponsorships and naming rights.

“姚明现象”已经令赞助费和冠名权身价大增。

youdao

Instead of using the most popular name, it was decided to abide by a code of priority and award the naming rights to the first taxonomist to describe the species.

根据优先原则，第一个描述这一物种的分类学家拥有命名的权利，而没有用已经普及的名字来命名。

youdao

The 57% is based on basketball-related income which excludes 60% of arena signage and luxury suite revenues as well as 50% of naming rights revenue.

57%是针对篮球相关收入所说，这并不包括球馆签约和豪华包厢收入的60%，也不包括冠名权收入的50%。

youdao

And as a tenant, the Islanders would realize little to no revenue from suite sales and naming rights.

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E. sign, which has sat on top of the iconic 30 Rock building since the late 80s, could come down the deal includes both office space and naming rights.

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And the owner was shrewd enough to build a new facility and monetize those fan loyalties and corporate desires to plaster signage and naming rights on any and everything affiliated with the Redskins brand.

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