Next time you see an advertisement saying some product could be up to 20% more effective, think of these maxims of quantity and relevance, and ask yourself what inferences you are being led to draw.

下次当你看到一个说产品的效率可以提高20%的广告，想想这些数量与相关性的准则，问问自己你会得出什么推论。

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A Walmart job advertisement for a "product localisation manager" for Japan and China lists responsibilities that cover preparing for the launch of an e-commerce business.

在一则沃尔玛为日本与中国市场招聘“产品本地化经理”的广告中，该公司列出的工作职责就包括为推出电子商务业务做准备的内容。

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An advertisement should not lie about the patent right of any product that has not factually obtained the patent right.

未取得专利权的，不得在广告中谎称取得专利权。

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Often cited as the pioneer of TV advertising, he insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter.

FORBES: What 3 Real Mad Men Can Teach Us About Content Marketing Today

There are, he points out, some signs of progress, as well as proof that including older viewers in a product advertisement doesn't have to alienate younger viewers.

FORBES: Magazine Article