The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development.
底线是，制药公司整体上在市场营销上的投资要多于在研发上的投资。
“The utility is not what it does to the bottom line but how it works as a marketing tool, ” says Marty St. George, senior vice president of marketing and commercial strategy.
“最终的结果不是看社会媒体对损益平衡表的贡献，而是看它怎样为市场工作服务。” 该公司市场营销和商业战略的高级副总裁MartySt. George说。
“The utility is not what it does to the bottom line but how it works as a marketing tool, ” says Marty St. George, senior vice president of marketing and commercial strategy.
“最终的结果不是看社会媒体对损益平衡表的贡献，而是看它怎样为市场工作服务。” 该公司市场营销和商业战略的高级副总裁MartySt. George说。
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