Hint: look at any chain letter that has circulated the Internet, those all have headlines that bring about either curiosity, fear, promises of great benefit.
提示：看看互联网上的那些连锁帖子，它们都有要么能够带来好奇心，要么是恐惧，要么是对于获得极大利益的许诺的标题。
Headlines convey the main point of the post, perhaps a benefit to the reader, or a sense of urgency or uniqueness concerning the topic.
题目表达了文章的中心思想，对读者来说可能很有好处，或者表明了一种紧迫性，又或者表明话题的唯一性。
So, to write my home page, I'll take my key phrases and put them into headlines. I'll make sure they each scream out a benefit to my visitor.
因此，设计网站主页时，我会把关键词放入标题中，确保用户看到自己会得到的利益。
One of them hit the headlines this week when the Charity Commission published its first "public-benefit" assessment, including five private schools among its chosen charitable specimens.
这周，就有相关的新闻登上了报纸的头条。慈善委员会发布了第一份“公共利益”评估，入选的慈善样本中有五所是私立学校。
The headlines translate into little immediate impact because biology is too complex, and care is simply not reliable enough to benefit from the fine-tuning imagined by precision medicine.
媒体的关注并未转化成太大的直接影响，因为生物学太过复杂，而护理的可靠性又不足以从精准医学设想的“细调”中获益。
For example, headlines that include "How to …" or "The Top Five …" promise a benefit and compel readers to continue to the end of the post.
例如，题目包括“怎样…”或者“关键的五个…”告诉读者读这篇文章能受益，并迫使他坚持读完。
For example, headlines that include "How to …" or "The Top Five …" promise a benefit and compel readers to continue to the end of the post.
例如，题目包括“怎样…”或者“关键的五个…”告诉读者读这篇文章能受益，并迫使他坚持读完。
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