It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.

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With the simplicity of spreading word of mouth online, this in effect is an accelerator to these earlier incarnations of fundraising and this form of campaign promotion.

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You can also estimate the effect of positive word of mouth.

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