Some 13 years after it appeared in stores, his design for a canned rice-wine cocktail still looks fresh -- unadorned aluminum save for the brand name in different colors to indicate flavor.
"It has become an expensive hobby, but there is so much potential in Texas wines especially in this area, " said Pruitt, who grew up in near California's wine-rich Santa Ynez Valley and still sources much of his grape juice from there.
Betting on the U.S. is significant--though Americans are still not, broadly speaking, wine drinkers, they're the fastest-growing market in terms of dollar sales.
To my taste, Europe--notably Spain, Italy and southern France--is still the best bet for head-swiveling-double-take wine deals, but lots of other places are bottling them, too.
FORBES: Forget the price tag-- you'll love what's in the bottle.
What has remained is most of the staff, a pared-down but still fine California wine list and some sensational food.
Over the same period Yellow Tail, though still the biggest-selling wine brand in the U.S., lost market share in dollar terms and was flat in volume.
Most houses give the wine color by adding a portion of still, red Pinot Noir wine to the blend before the Champagne-to-be undergoes its second fermentation in the bottle, the one that produces the trapped bubbles.
While the continent still consumes about two-thirds of the wine imbibed around the world, consumption is decreasing by about 0.65% a year.
Meanwhile the students on the journalism degree are still struggling to understand the relevance of the wine-tasting and scuba-diving options to their hoped-for careers as journalists.
Searching for images via phone pictures is still somewhat limited--a demo using a wine bottle label flopped, and Gundotra had to rely on taking a photo of an image on screen (doubtless, already inside Google's servers).
FORBES: Real-time search, translation, location--everywhere?
Despite such incursions, Pinotage is still pretty hard to find on restaurant wine lists and retail-store shelves.
WSJ: Does Much-Unloved Pinotage Deserve Another Look? | On Wine by Lettie Teague
But there's still a long way to go--there are thousands of wine brands available in America alone.
Will you still be sending me a Valentine, birthday greetings, a bottle of wine--or a lawsuit?
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