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Now that it's ready to roll out, media buyers are voicing frustrations about not having commercial-specific or second-by-second data.
FORBES: It's All About The Ads
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When Mr Winsor announced he would consider withdrawing Railtrack's licence in the aftermath of the Paddington rail disaster, Sir Alastair wrote him a stiff letter pointing out the damage he was doing by voicing such threats in public.
ECONOMIST: Railways
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And if anyone had listened to the conscientious number-cruncher in 2001 when she played despised Cassandra, voicing omens of potential financial doom, well, history could've turned out differently for the collapsed energy trader.
FORBES: Magazine Article