Lastly, spending time in the stores vs. only in the ivory tower of the corporate office is a must.
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Zuckerberg lately has gotten the reputation of the billionaire exec in the ivory tower, wearing a hoodie of course.
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He nowadays would be covered in tar and feathers and chased out of the ivory tower for self-plagiarism?
One force behind all this money has been the fall of the ivory tower that once kept professors above real-world concerns.
The logic behind long-only equity, that risky assets deserve higher growth potential and straight market exposure will provide acceptable returns, works well in the ivory tower of modern portfolio theory, but often takes decades to deliver results in practice.
Of course, this is really only a common-sense observation, but, given the atrocious decline in higher ed standards over time (Arum and Roksa report that their data indicate students nowadays typically spend fewer than 30 hours a week in academic pursuits), it is a desperately needed denunciation of the modern Ivory Tower.
Furthermore, in America today it is exceedingly rare to find the kind of insular ivory-tower mentality that makes professors in Europe so loth to interact with and keeps them isolated from the realities of their fellow citizens.
And therefore it runs against the traditional Genentech narrative, in which a group of altruistic biologists come down from the ivory tower to save the brutes at the New Jersey-based drug giants.
Going forward, the only way Romney defeat the Gingrich-led insurgent challenge stripped him of his claim to inevitability once and for all is if he can stay on the offense, descend from his Ivory Tower and generate a sense of authenticity and competence with the electorate that he has been unable to achieve to date.
From a dynamic standpoint, it takes out all the politics the ivory-tower mentality of a headquarters.
To get an idea of the gulf between the ivory tower and Main Street, take a look at the essay by Yale professor Robert Shiller.
"I suspect he sometimes thinks these lawyers are talking in their artificial world with their artificial constructs, and in some ways, he's like a breath of fresh air in the ivory tower, " says Thomas Leary, the other Republican on the FTC.
Unsurprisingly, this has made him a sort of ivory-tower folk-hero of the American left a thinking person's Michael Moore.
Two decades ago, conservatives liked to argue that the ivory tower had put academics out of touch with reality, and that conservatism had reason and science on its side.
And prominent entrepreneurs serve on the staff, not just ivory-tower academics, helping students get a feel for what the challenges of the business world are really like.
Lawrence Smarr inhabits the ivory tower, yet he helped create underpinnings of the Internet, the World Wide Web and Netscape.
Sir Brian Kerr bristles at the suggestion that his plush wood panelled chambers are in effect an ivory tower, and that he and other members of the judiciary are out of touch with the real world.
Many Malaysians will see you as someone who lives in an ivory tower, hob-nobbing with the hoi-polloi and out of touch with the realities of what is happening in Malaysia.
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And while there might be some ivory tower views that the way to do this is the single purchase of a game that has driven the industry up until this point in time, new methods will come to market and the successful models will level up and help drive the development of the next round of gaming.
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It also was evidence that, in this era of the social Web, fashion designers and retailers are no longer operating in an ivory tower or for solely the red carpet.
And this contribution to development in the real word is likely to be of far greater importance than that of any ivory-tower theorist.
The entire debate over the terminology might look to a marketing practitioner like an Ivory Tower nitpicking but it is an important one because metaphor-based terms rely on our understanding of the underlying concepts to guide our actions.
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