"In some sense, this is all academic, because we have been broadcasting to aliens for decades, " says Seth Shostak, senior astronomer at the SETI Institute, a nonprofit organization dedicated to the search for extraterrestrial intelligence.

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The Institute, whose goal is to Search for Extraterrestrial Intelligence, has a clear, attractive layout -- and a sense of humor.

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The SETI Institute, a private non-profit, best known for its ties to the eponymous search for extraterrestrial intelligence in the universe, is looking to add a little bit of audience participation to the act of naming Pluto's newly discovered moons, which sport those rather uninspired alphanumeric designations.

ENGADGET

The first to arrive is Adam Smith, who was a fellow Phi Delta Theta at the Massachusetts Institute of Technology before dropping out to start an e-mail search company, Xobni.

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