In other words, we want our customers to come in and buy from us because we will take care of their needs far better than any online retailer who thinks of them simply as another e-mail address and order number.

FORBES: What's a Lifetime Customer Worth? You'd Better Know

When a pool is properly chlorinated, however, bacteria like E. coli should be killed off, since proper pH levels typically take care of the issue.

CNN: Yuck! What's in your pool water

If you want e-mail but don't care much about a Web presence, some domain registrars can take care of your needs cheaply or for free.

CNN: How to get your own domain name

It was often remarked that the doctors who attended the least fancy schools (i.e. those that emphasized practice over theory) actually arrived on the wards the most prepared to take care of patients, while those who benefited from what was presumably an enlightened and intellectually enriched curriculum often stumbled initially when they had to take care of an actual person.

FORBES: Priests or mechanics? The tricky case for medical exceptionalism