However, what was once innovative is now looking like a standard component.

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The nano does not yet support Bluetooth 4.0 (or any version of the specification), but the standard has been seen as a key component in helping reduce power consumption for such a product, There are also lower power display technologies -- such as Sharp's Memory in Pixel LCD on the forthcoming Meta Watch -- from which Apple has abstained.

ENGADGET: Switched On: Next for the nano

However, should customers embrace the playback capabilities that marginal component costs will soon make a standard feature of their handsets, Apple will need to take a more active role if it wants to preserve the portable digital music experience it has executed so well.

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