New for 2012 are three trim packages: Sport, Luxury and Modern.
And he wants to move up the price scale to luxury sedans and sport utility vehicles, just as Honda and Toyota started doing in the 1980s.
Ford delegated to Magna both the interiors and exteriors for the 1998 Lincoln Navigator, the hot-selling luxury offshoot of the Expedition sport utility.
Until now the only collaboration between VW and Porsche has been the Porsche Cayenne, which is a luxury version of the Touareg, a sport-utility vehicle made by VW. As the two companies get closer, Porsche's technology could boost the appeal of VW's more expensive models.
This rush into luxury cars is driven by the fragmentation that created sport-utilities in America, compact minivans (people carriers) in Europe and small European town cars, such as Ford's Ka.
That's why the Wall Street mess figures to tarnish pro sport's gilded age, one driven by new stadiums, luxury suites and high ticket prices.
Since its founding in 2000 with backing from Swiss-based luxury good holding company Richemont, London-based Laureus Sport for Good Foundation has raised funds to support projects that improve the educational and athletic development of children around the world.
It lends the interior of the luxury sedan a maritime feel that is reminiscent of classic Italian sport boats.
Back then, when the New York Yankees were in the midst of a mini-dynasty (four titles from 1996 to 2000), owners pointed to the Yankees' dominance as they screamed for luxury taxes and increased revenue sharing to bring more competition to the sport.
Lincoln luxury brand made a killing during the 1990s selling super-sized Navigator sport utility vehicles.
Cynicism is a luxury for those who watch the conflict in the Middle East as a geopolitical sport.
The German luxury-sedan stalwart is losing even more of those younger buyers to rivals' sport utility vehicles and smaller sedans.
Still, the Lexus will give you more of a traditional luxury-car experience while the Honda feels (and sounds) more like a sport sedan.
In contrast, Porsche is in line for a bumper year, after the German luxury-car maker sold its entire annual 25, 000 production run of its new sport-utility vehicle before they were released to dealers.
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