Elop appeared in New York two months ago with Microsoft CEO Steve Ballmer in tow to showoff the same Nokia phones he showed me: the aforementioned Lumia 920 and a lower-price version called the Lumia 820.
It is quite clear to me that the best way to improve perceptions (and frankly showoff) our people, way of life and ways of doing business is person-to-person.
He briefly quit radio for a stint on the Channel Four breakfast show RI:SE, which he later told the Independent newspaper "scared meoff TV for a long time".
But GlaxoSmithKline CEO Jean-Pierre Garnier has taken a "trust me" approach to new drugs he's been buying, promising to show them all off later this year.