"The Creative Destruction of Medicine" an allusion to economist Joseph Schumpeter's description of "creative destruction" as an engine of business innovation is a venture capitalist's delight, describing dozens of medical technologies that show great promise.

WSJ: Book Review: The Creative Destruction of Medicine

Moda investors like Tony Florence, a general partner of venture-capital firm New Enterprise Associates (NEA) and a Moda board member, see great promise and future profit in the trunk show model, which limits risk by passing up-front costs on to customers, who pay a 50-percent deposit for their purchases during the trunk show, with the other 50 percent paid at time of delivery.

WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013