The on-going loss of tropical forests, and the implications that has for climate change, biodiversity, rurallivelihoods and water supplies illustrates the reason why environmental groups are still very much needed, despite the successes of the past.
Farm Shop has the potential to dramatically improve the incomes and livelihoods of rural families in East Africa and possibly in other parts of the world.
"This is an extremely important programme for rural mid Wales and I hope it will transform the lives and livelihoods of the vast majority of people in Powys, " he said.
The Director-General highlighted the importance of the role of women, especially rural women, in achieving food security, by generating income, and improving their livelihoods and overall well-being.