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Simply put, reverse logistics is the ability for a customer to return something to you.
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Reverse logistics means controlling the flow of material, inventory and finished goods from point of consumption to point of origin, for the purpose of recapturing value or proper disposal.
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The steps in the reverse logistics of a product start with collection and disassembly of the product itself, where they are brought back after the end of use or commercial returns.
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Curtis Greeve and Jerry Davis have more than 25 years of experience in reverse logistics and recently wrote a book to help small business owners improve their logistics processes, including customer returns.
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SMBs that have invested little or nothing in their reverse logistics networks are likely to find themselves on the receiving end of a torrent of negative reviews, lower customer satisfaction, and a significant decrease in return customers.
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"They never addressed the issue of reverse logistics, of what happens to obsolete or excess products, " said Stambouli, who spent his youth watching his father run an importing business in Bulgaria before heading to the London School of Economics for his undergraduate degree.
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