The hope in viral marketing is to create something that is so much fun that it will propagate by itself, as people e-mail it to each other or put the web link on their blogs.

ECONOMIST: Internet advertising

If you use Word 97 or Word 2000, but don't use Microsoft Outlook, Melissa can't grab your e-mail addresses and propagate itself.

CNN: How to protect yourself against Melissa

But yes, put the emphasis on how much his policy has been exacerbated by his proponents over the years and how they gloss over his Progressive tendencies and only propagate what they like about him, i.e. put the money in the hands of the rich first, and that is probably more what I dislike about his legacy.

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