In contrast, the Product Manager is involved from concept to launch, and is still very much involved in consumer adoption and analyzing all the user responses (for Version 2.0).

FORBES: The Product Manager as the Digital Industry's Rock Star

Every marketing manager dreams that it will happen to his or her next product launch.

ECONOMIST: Idea

"We're going to wake them up when we launch this, " says Rich Bergman, general manager of AMD's graphics product group.

FORBES