There are, he points out, some signs of progress, as well as proof that including older viewers in a productadvertisement doesn't have to alienate younger viewers.
Purchasing any new product or gift card on an auction or classified advertisement site where the price is significantly lower than any sale prices in retail outlets.
Often cited as the pioneer of TV advertising, he insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter.
Basic marketing-the more a company knows about you, the better they can sell you a product that matches something you actually might be interested in and not a blanketed broadcast advertisement.