And they prefer foreign brands: they still remember the melamine scandal of 2008, when at least six babies died because Chinese firms had added a toxic chemical to raw milk to make it appear higher in protein.
For example, 21% of marketers prefer to interact with brands on Facebook compared to 31% of consumers with a smartphone and 26% of consumers who do not own a smartphone.
First, there are many different consumer segments the wealthiest are happy to pay top dollar for top brands and generally prefer to shop in upscale stores.