These are the drive-by shootings of cyberspace: pop-up ads not sponsored by the Web site you're visiting.
"Blocking technology made pop-up ads basically extinct, and I don't think anybody feels pity for them, " he says.
Ask Jeeves realized that pop-up ads and banner ads weren't working, so it got rid of them late last year.
Like so many services that were free in the early days of the Internet, annoyances such as endless pop-up ads and poor design were often unavoidable.
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Disguising a come-on as a videogame lets sponsors interact with a target audience and reach clutter cutters--consumers who zap pop-up ads on the Internet and use TiVo to skip TV spots.
Much irritation has already been caused by aggressive internet marketing, such as persistent pop-up ads, says Hal Varian, professor of information management at the University of California at Berkeley (and an adviser to Google).
Look for plenty of pill-pitching athletes to pop up in ads during this year's Super Bowl.
They are closing our online pop-up boxes, changing channels on our TV ads, skimming our print ads.
If ads this intrusive would pop-up on the screen during gameplay, you would expect the title itself to be offered for a much. much lower price.
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Advertisers like American Express and Orbitz, owned by Cendant like it for its reach, but 70% of ads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.
Advertisers like American Express (nyse: AXP - news - people ) and Orbitz, owned by Cendant (nyse: CD - news - people ) like it for its reach, but 70% of ads come from weather-related categories like golf and skiing or from local advertisers whose ads pop up according to zip codes.
But waiting for the little pop-up attention tests added a game-like quality to watching ads.
"Many people think of Internet advertising as an intrusive, interruptive experience, with dancing aliens jumping across the screen and perpetual pop-up windows, " Moloney says, adding that Scottrade favors ads that provide information that is meaningful to customers, such as a real-time stock chart it offers through an ad on Yahoo.
The feature is just for Web pages now, but it is likely Google will make it a feature of search ads as well, so those small snippets of text will someday carry the potential for pop-up graphics, as well.
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