Instead of focusing on real, meaning-based relevancy, they supplement their keyword-based algorithms by counting the number of links that lead to a page and factoring the page's popularity into its placement in search results.

FORBES: Magazine Article

It has spent probably four times as much as its nearest competitors and has got twice as many page-views (the meter of web popularity) as its nearest British rival.

ECONOMIST: The BBC

People end up on Netscape's site because it is the default home page for Netscape's browser, which still edges out Microsoft's offering, Internet Explorer, in popularity.

FORBES: Through the looking glass