The Islamic militants in Pakistan are a fractious and mixed group, but recently have tried to organize into a cohesive militant force called the Tehrik-e-Taliban Pakistan, headed by Baitullah Mehsud, who is believed to be behind last year's assassination of former Prime Minister Benazir Bhutto.
If you are in a mall or shopping center, organize a holiday scavenger hunt with your fellow merchants to promote to your database in your upcoming e-mail.