And none of that counts the regional sports network coverage that's available in many cable markets (Ivy League games on New York's YES Network, for example), or conferences like the Big Ten forming their own networks to offer overflow games not aired by their rights partners.

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Because 3 weeks ago, my daughter, an Ivy League graduate, started working for a New York-based tech firm.

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The new partners cover a broad range of institutions, from Ivy League universities Columbia and Brown, which has lagged in offering free online courses, to Wesleyan, a small liberal arts college, to a top-ranked music school, Berklee College of Music, to state schools like University of Maryland at College Park, to foreign institutions like Hebrew University of Jerusalem and the University of Melbourne.

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These are not the Koreans who went to America to open grocery stores in the 1960s, but rather a breed of businesspeople who rode South Korea's economic boom of the 1980s and thought nothing of buying an apartment in or around New York, and planting a son or daughter there while they attended an Ivy League school.

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The race has been a massive success and the odds for a New Yorker of getting in through the lottery must be close to getting your kid into an Ivy League school.

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