Winchester says that unlike most online firms, which tried and failed to fashion a new business model to suit the Web, UPS used the Internet to suit its existing business model.

FORBES: Magazine Article

Alex Tabarrok points out that this fills in the last gap in the new business model needed for the internet to revolutionise education.

FORBES: Arnold Kling's New Model for Education Already Exists

These three horses dictate the pace of all Internet technology, all software--and every new business model worth a hoot.

FORBES: Digital Rules

"KateModern" will not only be a test of this new genre of broadband drama but also the business model of whether it pays to create new media content exclusively for the Internet.

CNN: Fast forward: Broadband drama