With every step he took, the leather heels of his shoes were striped by the neon light.

NEWYORKER: Naima

But resist it you should: chances are that one of Barcelona's finest watering holes lies close at hand, hiding its neon light under a bushel.

BBC: Barcelona: More than meets the eye

Like The Strip, Downtown looks best at night, when the neon signs light up.

FORBES: Startups in the Desert - Investigating the Las Vegas Downtown Project

Each room is bathed in neon pink light, and pictures of Barbie and her boyfriend, Ken, hang on the walls.

WSJ: Berlin Leftists' New Target: Barbie Dreamhouse

The antique Belgian mirrored tent is made to look and feel like the original theatre on Avenue George V in Paris, with the dimly-lit reception area decorated with neon artwork by light artist Chris Bracey and life-sized photographs of the showgirls in costume.

BBC: Le Crazy Horse comes to London

Custom shops can cut out logos on the side and light them with neon rope lights, add blue-green LEDs to the fans inside or give the box a custom paint job.

FORBES: Tangerine Flake Streamline Baby

In this subterranean level -- literally, as the film market is confined to the basement of the Cannes Palais, a place without natural light but much neon humming -- alongside the buzz of bargaining and budget-crunching, the musketeers of marketing do battle to "acquire" (buy) or "distribute" (sell) "content" (films) in a marketplace distorted by a dollar weaker than a French cup of tea.

CNN: Behind the red carpet at Cannes

The director, Nicolas Winding Refn, prefers the glow of neon, stop signs, and the pools of light that leak through a garage.

NEWYORKER: Road Kill