Playing cheerleader for NBC and the industry, NBC Universal Sports and Olympics Chairman Dick Ebersol used the opportunity to tout the capabilities of broadcast, particularly as they relate to event television.

FORBES: NBC Headed For Bronze

The pre-meet news conference is even being held at the United Nations, and the meet will be televised live by the NBC Sports Network and Universal Sports a rarity for a sport struggling for ways to make itself more viewer-friendly.

WSJ: US, Russia and Iran to wrestle in New York

Corp took control of NBC Universal and combined its former Versus cable network with the NBC sports properties at the start of the year.

WSJ: Sports Illustrated, NBC Team Up for Television Show

Moreover, their entertainment offerings which include cable, the production and distribution of news, sports and other content, in addition to the NBC Universal franchise which include theme parks offer numerous avenues for potential growth.

FORBES: Comcast The Future

The joint venture, which will consist of the NBC Universal (NBCU) businesses and Comcast's cable networks, regional sports networks and certain digital properties and certain unconsolidated investments, will be well positioned to compete in an increasingly dynamic and competitive media and digital environment.

ENGADGET: Comcast takes control of NBC, promises not to crush Hulu