Initially, Wegmans called customers only on their landlines for a Class 1 recall for a nationalproduct or a store brand with a recall level of Class 1 or 2 (causing temporary illness).
By providing a standardized product backed by big national or even global brand advertising, the mother-ship corporation provides franchisees with a way to start a business with a brand that customers already know and trust.
Each has a different value, and a potentially different suggestion about what best we might want a local product supplier, say, or information about a nationalbrand.