Mobile phone and car companies have cottoned on, with ads appealing to the self-made.

ECONOMIST: Business in China: China's golden oldies | The

Perks like a car, mobile phone, or health club membership are no longer part of the package.

ECONOMIST: Posh tots have a bit more bang for their bikkie

His diverse portfolio now ranges from a Formula 1 racing team and a British sports car maker to a mobile phone provider.

FORBES: Tony Fernandes Is Trump's Asian Apprentice

No more car crashes on your mobile phone.

FORBES: What's Craig Mundie Been Smoking?

Society, therefore, has become accustomed to the ease of using a mobile phone, hopping into a car or walking up to an ATM.

FORBES: Tarballs And Fouled Ecosystems Are Awful But Oil Is Here To Stay

The glut of Will and Kate products being produced by Woolworths include dolls, spoons, slippers, a mobile phone, photo album, car flags, a mouse mat, buntings, wine glasses, thimbles, mugs, tupperware and of course plates.

FORBES: Prince William On A Plate

For instance, some company might offer a shared car for free in return for a multiyear contract to have that company operate the car—an analogue to what mobile phone operators do now when they subsidize the purchase of phones.

FORBES: Google's Trillion-Dollar Driverless Car -- Part 2: The Ripple Effects

His secretary called him on his prototype mobile phone as he was getting into his car to drive to a meeting to say that it had been cancelled—thus saving him from a wasted journey.

ECONOMIST: Communications

It protects its highly portable assets with a GPS system, which tracks the location of each car and transmits it back to head office using the mobile-phone network.

ECONOMIST: Car hire in Sierra Leone: The heart of the motor | The

Internet data can also be transferred via Wi-Fi between the mobile phone and Sensus Connected Touch and the Wi-Fi network can be shared with everyone in the car when using a dongle.

ENGADGET: Spotify teams up with Volvo, launches new voice-controlled in-car app (video)