Liberal Democrat AM Eluned Parrott highlighted the importance of having a sophisticated measuring tool in place to distinguish between distinguish between truly indigenous Welsh companies and those with a small office in Wales.

BBC: Finance statement

Law, in short, is a flawed tool for measuring scandal, just as it is often a clumsy tool for righting wrongs.

ECONOMIST: Al Gore falls to earth

Sentiment analysis is a commonly used tool for measuring what people are saying about a particular company or brand, but it has issues.

FORBES: With Online Reviews, "Good" Doesn't Cut It

But, as John Yinger, of Syracuse University, points out in the JEP symposium, regression analysis has drawbacks as a tool for measuring discrimination.

ECONOMIST: Race, sex and the dismal science

Measuring public digital eminence can be an effective tool for marketing, but it can just as well fit into business development, recruiting, forming partnerships, or even product and service development.

FORBES: Can You Measure Your Digital Eminence?