She described how her fierce maternal instinct kicked in after giving birth, which was both terrifying and exhilarating.

CNN: When motherhood becomes a nightmare

Kat Gordon, founder and creative director of Maternal Instinct, an agency of creative problem solvers for marketing to moms, intends to make us aware.

FORBES: From Pink Quotas to Pink Ghettos: Opportunities Abound

She came from the Gladys Porter Zoo in Brownsville, Texas, where she was born Jan. 29 to a first-time mother who showed little maternal instinct.

NPR: Grunting Ohio Zoo Workers Act As Moms To Gorilla

And studies may yet emerge on gender differences in play. (Rather than see how long they can nurture the chick, some teenage boys are competing to see how quickly and ingeniously they can kill it off.) Perhaps, papers may even appear on how the device has usurped the maternal instinct in society.

CNN: Virtual Nurture